Quality assured wild venison set to hit dinner plates

The British Quality Wild Venison standard (BQWV), launched in 2023, is the first quality assurance scheme for wild venison produced in England, Wales and Northern Ireland. Forestry England has become the first producer of wild venison to receive accreditation for 11 larders, entered into the scheme with venison from the nation’s forests. Earlier this year, the first processor, Highland Game, and recently Ben Rigby Game, both achieved BQWV certification, meaning there is now a complete route to market for accredited wild venison. Other wild venison processors are currently awaiting audit.

The British Quality Wild Venison standard

Developed by a cross-sector working group, the British Quality Wild Venison standard aims to increase the traceability of wild venison, increase buyer confidence, and support woodland management. Accreditation involves a rigorous assessment of policy, procedure, and infrastructure by independent auditors Intertek SAl Global. Applicants seeking accreditation need to demonstrate proper handling of deer carcasses, have their premises registered as food businesses with the local authority, and adhere to the required standards for food production as outlined in regulations and best practices, to guarantee full traceability.

The Wild Venison Market

Venison is the product of deer management, which is essential to protect our woodlands and open landscapes. It is a nutritious, healthy meat, high in essential amino acids and a rich source of thiamine, riboflavin, niacin, iron, and zinc. It is lower in cholesterol and saturated fats than other red meats and is a source of high-quality protein. Wild venison is also a truly free-range meat, which supports consumer demands for free range, high welfare and sustainably produced food. The wild venison market has always fluctuated, and last winter saw several game dealers reducing their prices or even closing their doors to producers as supply outstripped demand. This can present challenges for landowners who are trying to manage deer numbers sustainably. It is essential that we develop a large-scale year-round demand for British wild venison to protect our natural landscapes from the damage done by high-density populations of wild deer. BQWV aims to develop new markets for venison from the nation’s forests through the public sector, contract catering, food banks and food retailers. Consumer surveys suggest that low confidence in the product and a lack of accessibility continue to limit demand. The new independently audited standard aims to help overcome this barrier, ensuring that more people enjoy this delicious, sustainable and truly wild meat.