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British Quality Wild Venison

The British Quality Wild Venison (BQWV) Standard aims to increase the traceability of British Wild Venison (in England, Wales and Northern Ireland) and ensure that a set of standards are met throughout the supply chain, from point of shot through to the end of processing to support consumer confidence and increase sales of British Wild Venison.

The British Quality Wild Venison Standard has been developed by a cross-sector working group, including the Forestry Commission (Chair), Grown in Britain, British Association for Shooting and Conservation, British Deer Society, The National Gamekeepers Organisation, Forestry England, Natural Resources Wales and members of the National Game Dealers Association.

The working group was set up in May 2020 with the aim of improving customer confidence and market demand, for the benefit of the environment, land managers and producers.

Key Benefits

Quality Products

To provide a recognised quality product with high standards of wild deer management and handling of culled deer, following audited supply chains.

Greater Traceability

Each step of the journey for British Quality Wild Venison, is audited and traceable, delivering market confidence.

Market Demand

To develop a robust, growing market for British Quality Wild Venison that supports wild deer management and its high quality outputs.

Consumer Confidence

Increase consumer confidence in the Wild Venison Supply Chain, increasing transparency and supporting product development.

The Scope

The British Quality Wild Venison standard only relates to venison from wild deer that are legally culled for human consumption and are considered to be wild under the applicable laws in the UK.

This includes deer living in enclosed territory under conditions of freedom similar to those of wild game and without veterinary intervention.

The British Quality Wild Venison standard covers England, Wales and Northern Ireland.

Who Can Join:

Participation in the British Quality Wild Venison is voluntary.

Membership, following audit, is open to all British wild venison;
• Producers (deer stalkers, estates, landowners) and
• Processors (AGHE’s – Approved Game Handling Establishments and Local Processors)

Currently British Quality Wild Venison will be available in England Wales and Northern Ireland. Scottish Quality Wild Venison will continue to operate in Scotland.

Information for Producers

Information for Processors